TikTok is introducing a new feature that enables them to cut down on the amount of AI-created content appearing in their streams. This step comes as the company disclosed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale rollout. This development coincides with a surge in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing channels on another major platform only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we aim to give people the ability to see more or less of that, according to their own choices,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app labeled as AI-generated. Overall, over 100 mn media items are added to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the level of artificial media they see by using the content preference option in the platform and selecting “AI-generated content”. Further subjects that currently be adjusted under the setting cover politics, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules require content makers to label “realistic” AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the platform will henceforth apply an AI-generated tag to content made using its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million awareness program for professionals and organizations to produce educational content about using AI responsibly. This program will support non-profit groups dedicated to educating programming and robotics.
Platform Protection
The platform has justified its safety measures, during controversy over plans to make redundant hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it is viewed by people. The platform announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
